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Though Manchester receives a lot of the spotlight, Salford’s profile is rocketing upwards as it grows in population and with investment. The city has experienced a flurry of investment in recent times, helping it evolve from its rich history in textiles and cotton, to a world-leading media hub.

Salford is the second fastest growing area in Greater Manchester, with its population rising from 230,800 in 1991 to 258,834 in 2019. This is thanks to the easy commute to Manchester, high-profile residential developments, and a strong jobs market.

It’s also in easy reach of three renowned universities: The University of Manchester, Manchester Metropolitan University and Salford University. These provide brilliant education opportunities and a bounty of postgraduate connections, helping graduates find jobs in the ever-expanding Salford and Manchester landscape.

At Watson, we are proud to call Salford our home and be a part of developing this amazing community.

The city’s ascent is being driven by the desire for city living, without the expense of neighbouring Manchester, which has some of the highest rents in the country.

What’s more, Salford’s job market is thriving, thanks to the decades-long regeneration of Salford Quays and the creation of MediaCityUK. This dynamic area is at the forefront of the UK’s media industry; now home to the BBC’s Northern headquarters and ITV, which sit alongside global businesses, such as Kellogg’s.

The wider Salford Quays area also plays host to leisure activities, including Old Trafford stadium, The Lowry theatre, Imperial War Museum North and the Helly Hansen Watersports Centre. Not to mention the vast swathe of bars and restaurants for a cracking night out.

That said, Salford is much more than The Quays with Salford City being 60% green space! Explore the heritage, countryside and rural parts of Salford with the Salford Trail: 50 miles of rural areas and green landscapes. Salford boasts three Green Flag parks, five local nature reserves, and more than 20 public parks making the perfect place for young professionals and families to get away while experiencing urban life.

The large amounts of green space, leisure activities and city living make Salford an incredibly desirable place to live. This means it’s vital that new and, more importantly, affordable homes are built.

Affordable living

Across Salford and other parts of the UK, there is a distinct lack of supply for the level of demand that is being experienced by councils and housebuilders. In April 2020, there were 5,800 people on Salford City Council’s housing register, meaning they needed affordable homes. However, only 280 new affordable homes are being built per year when 613 are needed to meet demand.

Affordable properties are largely created through developer and housing associations and partnerships. This is where we come in. Working with the local authority’s recognised partners, such as ForViva and Great Places Housing Group, we have helped to provide more than 420 new homes for local people.

Over last the six years we have worked on projects such as Donohue Close, The Willows, Melody Gardens and Netherland Street part one and two, among many others. In all, we have helped to create 11 new communities across Salford for local people.

We pride ourselves on working with local housing associations that have the same values as we do, ensuring our projects provide quality homes and communities for the residents who occupy them.

Plus, we are always raring to go when it comes to providing more high-quality, affordable homes.

Live and work in Salford

It isn’t just building much-needed homes that we are passionate about. We care about creating a proper sense of community; giving people the opportunity to explore and expand their own passions and businesses.

The growing population and investment in Salford are ideal for helping new businesses to thrive. That’s what makes Spark Studio so unique. A Live/Work scheme, run in partnership with Onward Homes, Spark Studio provides SMEs a one-bedroom apartment and office space – all in one convenient location, close to the heart of Salford and Manchester.

The ability to have a separate professional space and living space can be combined into one location, making it possible to live and work while reducing the impact on your pocket. At just £799 per month for an apartment and a low-cost office space, Live/Work provides the perfect place to bring your passions to life.

Salford is fast becoming one of the hottest prospects in the North West, with its great travel links, location and an amazing social life (COVID permitting) providing the basis for an economy that has grown 12% since 2004.

With 8,700 businesses already in Salford, and no sign of the population growth slowing, Salford is one of the best places to live and work in the North West.

You can check out Spark Studio here:

And don’t forget to follow us on LinkedIn.